Sfoglia per Autore "Deffner, A."
Items 1-7 di 7
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Can urban planning, participation and ICT co-exist? Developing a curriculum and an interactive virtual reality tool for Agia Varvara, Athens, Greece
Bourdakis, V.; Deffner, A. (2010)One of the recent main problems in urban planning is to find ways in order to employ practical, very broad and commonly used theoretical principles such as participation. An additional issue is the exploitation of the ... -
Developing place marketing pilot plans: The cases of Rostock and Kainuu
Deffner, A.; Metaxas, T.; Arvanitidis, P. (2013)The purpose of this paper is to pinpoint the role of place marketing in the fields of tourism, culture, and business, through the development of place marketing pilot plans (PMPPs) for two places in northern Europe: the ... -
Dramatic changes in the continuously evolving tourist destinations: The case of Paralia in Pieria
Zografos, G.; Deffner, A. (2009)This paper examines the evolution of 'Paralia' as a key mass tourism destination in northern Greece. The paper analyses the changes which are brought to a destination as a result of its main markets' current socio-economic ... -
Marketing the National Marine Park image in Greece
Deffner, A.; Metaxas, T. (2009)The purpose of this paper is to uncover the importance of the combination of the global promotion of the image of the Alonnisos National Marine Park through place marketing procedures. The main source used is a research ... -
Museums, marketing and tourism development: The case of the tobacco museum of Kavala
Deffner, A.; Metaxas, T.; Syrakoulis, K.; Papatheochari, T. (2009)In the contemporary era there exists an interest in the ability and know-how of experts to use culture and tourism as tools for management and marketing. Museums and historical attractions invent various strategies in order ... -
Place marketing, local identity and branding cultural images in southern europe: Nea ionia, greece and pafos, cyprus
Deffner, A.; Metaxas, T. (2010) -
Using Critical Path Analysis (Cpa) in Place Marketing Process: A Methodological Approach in the Case of Rostock, Germany
Metaxas, T.; Deffner, A. (2015)